A, the corresponding measures to solve the problem of existing advertising model gas market

　　

　　1. The scientific management, and promote the benign development model gas market

　　

　　First of all, should attach great importance to the macro management of gas model advertising work, formulate a set of strict and effective model gas industry management system and the detailed rules for the implementation. Take necessary measures to prevent unfair competition model gas industry personnel, strengthen coordination and cooperation between departments, to establish a powerful supervision system at the same time, often supervise, found problems in a timely manner. For some units and individuals don‘t listen to your advice to take corresponding measures economic sanctions. The guided to develop gas mold industry, a region can decide on the pricing - range, but not break.

　　

　　Second, must strengthen the advertising business model gas personnel professional training and ideological education, quickly die practitioners to understand to the general situation as heavy, to the collective interests, and to have cast module corresponding qualifications. To build a new model gas business personnel and personnel of the responsibility system, especially the safety responsibility system. Shall be maintained and giving full play to the advantages of good meteorological department in the size of the balloon advertising.

　　

　　2. Play advantage, expand the market

　　

　　According to the characteristics of the module advertisements, play advantage, get the market, actively contact the door. Such as government departments of various important meeting widely publicized, enterprises and institutions of all kinds of celebrations, the opening ceremony in the business, product promotion, festival celebration and so on. In units at the same time, also can focus on individuals, such as now more popular wedding chromosphere hong door, basic has not opened, the market could also benefit from this aspect. As long as the efforts to develop, dare to innovation, will be more and more wide prospect of market.

　　

　　3. The integration operation, improve the market competitiveness

　　

　　To improve the market competitiveness, it should take advantage of the industry to improve the integrated management, not only confined to cast the balloon is a road, can also develop other services. Advertising integration, such as television commercials and the balloon balloon advertising and other integration project. Now some customers wants us to undertake a balloon project at the same time, also can put the whole ceremony to undertake down, it‘s need to improve our ability to undertake comprehensive projects. We use this way to carry on radio and television building opening ceremony last year, anqing vocational and technical college commencement, 18 open supermarket opening ceremony and other projects, has achieved good social benefits and economic benefits.

　　

　　4. Cost reduction, product update balloons

　　

　　As the market competition, falling prices, maintain margins before was impossible. Therefore, must work to reduce the cost, the balloon is the main cost of the leather ball, hydrogen, signs and transportation cost. For ball skin can choose the ball leather quality, low price, and pay attention to the operation in the use, maintenance, recycling, and prolong the service life; Banners production should pay attention to shop around, try to find high quality and low price. Every link should be strictly controlled, carefully, in order to reduce the total cost.

　　

　　Also, pay attention to update the balloon products, choose image lifelike, novel style balloons to meet the different needs of different customers, improve the view and admire a gender, to increase customer satisfaction, occupy the market share with high quality.

　　

　　5. Strengthen communication and enhance unit of influence

　　

　　The market is a long-term, not happen overnight. And stable relationship with customers is also a need to establish long-term cooperation. Therefore, to carry forward the meteorological service to serve the society, traditional highly responsible for the user, the above products such as quality and excellent service to win the market. In the balloon business, our enthusiasm for new and old customers, business size is earnest, high-profit low profit tracking service, often should do customer pays a return visit, consultation, so as to adjust our service, to win the market, to win customers, improve the reputation, promote the healthy and orderly development of the advertising balloons.

　　

　　Advertising model gas, as a special outdoor mobile media, it broke through the -- the bondage of the geographical location of outdoor advertising, has a great deal of flexibility. People see the advertising model gas will see advertising, mobile advertising as a bright scenery. AD module can be corporate logo, advertising language, logo printing, thus play a role of advertising, improve enterprise or product visibility, deeply loved the public. Previously, advertising business module is exclusive of the meteorological department, is one of the pillars of tertiary industry the main meteorological department. However, in recent years, due to the lagging management, coupled with the restriction of the objective factors, the market the sham as the genuine, balloon more put more little, put more and more low prices, quality worse and worse, seriously affecting the balloon advertisement benign development. For this, take positive countermeasures, become the urgent matter. In this paper, according to the current main problems of market analysis.

　　

　　Second, the main problems of the current advertising model gas market

　　

　　1. Do not pay enough attention to industry management, market operation is not standard.

　　

　　Started on May 1, 2003 of the general aviation flight control ordinance to make the corresponding provisions on the administration of tethered balloon, but specific terms to owe, law enforcement and penalties, more difficult to operate. - some small company have not cast the balloon aptitude still put the ball in private, disrupt the market, its not punishment.

　　

　　2. Market competition is intense, disorderly price, price confusion.

　　

　　At present, the practitioners competition with each other and interacting each other, and sometimes to the point of break-even business without profit to be made. Combined with the restriction of the balloon cost cost, the benefit of the retreat, thus seriously affect the economic benefits.

　　

　　3. The price is too low, a vicious cycle, the market share reduced.

　　

　　Due to the restriction of cost, in the balloon designs and varieties, specifications and quality of service and so on are affected by different degree, so the effect is poor, directly affect the enthusiasm of the customers, and adopt other way of advertising, reduced the balloons advertising market share.

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